I turn 20 years of SEO and web strategy experience into clear, actionable guidance for website owners and brands.
How to optimise your brand for AI
33 pages of research into the best, easily actionable tips for you to get your business mentioned by ChatGPT, Gemini, Perplexity and more.
How to design a company Intranet
The questions you need to ask yourself if you're about to plan and scope a company Intranet or any kind of internal "hub".
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How to brief a web designer / developer
In this free guide I share 14 tips for getting the very best from your projects, and helping ensure quotes are accurate, from the offset.
My favourite tools
Here’s my (growing) list of what I use on a daily – or at least frequent – basis. Any time I add something exciting, I’ll mention it in my weekly emails, so make sure you’re signed up to my free newsletter.