This is the e-book version of the SEO course I've taught for nearly 20 years (obviously keeping it fresh over that time!). And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients' sites millions of visitors a day. The people who have done this course in real life have loved it:
"Really enjoyed my SEO course with Lisa yesterday, learnt so much [...] Would highly recommend 18a."
"Lisa was a brilliant trainer and the SEO course was really informative. It was all based around our own website and she gave me a step-by-step guide of how to apply the techniques. I highly recommend 18a!"
So now I've put it in an e-book! Often when I see a SEO guide for sale online, imposter syndrome creeps in, so I buy the other guide and give it a read... and they generally just say to blog more often and check your meta descriptions. And they're not wrong - but my course goes so, so far deeper than that. I've not read another guide yet which has made me think this isn't absolutely excellent value (if you'd like to do it in person, it's £700pd).